WORKSHOP

STANDARDS

SOFTWARE

PROGRAMMATIC 

Led by Mungo Knott

The UK OOH Standards Group, which represents both the OOH specialist and OOH media owner operations within the industry has already commissioned SPACE – a unique data management application, which stores, categorises and standardises every piece of OOH inventory within the UK market but what’s next? What other standards now need to come into play.

Led by Adrian J. Cotterill

How much software do we actually need to make programmatic buying and marketplaces a reality? Why build when you can buy, why buy when you can rent? What are the major software players doing in this space and is it relevant? What are the actual platform choices for programmatic, ad exchanges or marketplaces. Should they be developed in-house or externally and who is going to standardise on all the APIs?

Led by Dirk Hülsermann

All of the technology companies selling into our space talk of automation and ‘programmatic’ changing the advertising industry yet few talk about revenue or yield management. Is it true that those advertisers who are already buying digital media ads without speaking to a single human are happy with the result? Are public or private marketplaces right for the out of home industry and how do demand or supply side platforms fit into the mix?